Mater Launches Børge Mogensen Conscious
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The growth of the impressive new product finishes is the result of a shut collaboration with two of Børge Mogensen’s grandchildren, Emilie Ventujol Mogensen and Sarah Alexandra Moutouh. The visual campaign also bears a special Mogensen mark, as Emilie Ventujol Mogensen and her brother Rasmus Mogensen act as inventive director and photographer.
It is no coincidence that the three grandchildren are deeply involved in this assortment. Emilie Ventujol Mogensen and Sarah Alexandra Moutouh are both designers, and alongside one another with the other four grandchildren, they are now extra associated in the style and design legacy from their grandfather. A undertaking they solution in a quite humble way mainly because, as they say, ” It is not just our family’s heritage, but Denmark’s.”
“Our family shares the being familiar with that just since you can produce some of Børge’s models, it does not mean that you have to. It needs to make perception in means that are not able to always be measured. It must be pushed by visionaries who do not take the world’s standing quo. This is how we understand Mater. They are on an significant mission doing work with round generation. The long run calls for providers that just take that obligation and handle to make it into a solid and lucrative enterprise. We would like to assistance that with our family’s title and values.” —Grand daughter of Børge Mogensen, Emilie Ventujol Mogensen
“Doing the job with the Mogensen family has been a superb option for Mater. It has been pretty motivating to put a collection from the 1950s into production in new round elements. It offers the home furnishings a fully new expression and materiality.” —Founder of Mater and Head of Round Transformation, Henrik Marstrand
Launching Mater Round Substance //— A round waste composite
The seat and the backrest of the new chair are designed from upcycled fibre-centered squander resources and plastic waste blended with sawdust from the FSC wooden base of the chair, in small, Mater Round Material.
Mater has developed this revolutionary technological innovation for push moulding a lot of kinds of home furniture. The method makes it possible for economical upcycling of industrial squander and, at the similar time, lessens carbon emissions. For this collection, industrial waste from Grohe and BKI Kaffe get mixed with sawdust.
Henrik Marstrand is also liable for the product or service progress of the assortment and the cooperation with Emilie and Sarah. He says “When launching a new collection, we usually make sure that it supports our vision to use upcycled plastic and other squander products. We are self-confident that The Børge Mogensen Mindful collection will make a substantial positive impression in our sector.”
The new composite substance is developed to be reprocessed again and yet again. Anything at all created with Mater Round Materials can be recycled and designed into new furniture up to 5 periods. This is an vital move towards Mater’s eyesight of getting just one hundred percent circular.
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