Shopify App Developer Shares Advice for Building App Business


  • Mat De Sousa’s two Shopify applications create almost $30,000 in internet profits a thirty day period. 
  • He shares his insights about constructing Shopify apps with a growing audience of builders.
  • De Sousa mentioned the community’s helpfulness was his favorite part about Shopify.

Mat De Sousa, an entrepreneur in France, runs two Shopify apps, WideBundle and WideReview, that together create practically $30,000 in net income a thirty day period. Now that he is discovered accomplishment, he shares his business strategies in his publication and in tweet threads that get shared widely among the e-commerce-software group.

But De Sousa’s Shopify-application profession was not an right away achievements.

He experienced to kill his 1st three app attempts, one of which he was pressured to shut down when Shopify stopped allowing for tailor made tech options at checkout, he explained to Insider. In 2017, he even grew to become certain that developing Shopify applications wasn’t for him and commenced doing the job on more classic software package.

But when the COVID-19 pandemic strike three many years later on, he realized how considerably he had discovered about coding in his time absent from the Shopify Application Retail outlet, he reported. He made a decision to start apps that would aid retailers increase their sales, but he also desired to help other builders stand out between the far more than 7,000 available Shopify applications, though setting up a group around the procedure of generating third-occasion apps.

De Sousa introduced the products-bundling application WideBundle and the buyer-opinions application WideReview in 2020. Both proceed to mature, he mentioned. WideBundle lets merchants to offer solutions at various discount rates dependent on the total of goods a buyer is shopping for. WideReview offers retailers the potential to display screen shopper reviews more prominently on merchandise-listing pages. Each operate on a month-to-month membership design, with WideBundle costing $20 a month and WideReview costing $10.

WideBundle has about 2,500 buyers, even though WideReview has about 250, De Sousa reported.

He hired two builders to work on WideReview but however does the progress get the job done for WideBundle. He also employed a customer-support consultant and someone to perform on marketing.

These times, he shares his ideal strategies for launching apps on the Shopify Application Retailer with a expanding viewers on Twitter. He also has a publication with about 600 subscribers.

“What I usually say nowadays is just that I want to be the dude I wished to fulfill when I started,” De Sousa explained.

On a web-site he not long ago crafted just for this intent, he shares dozens of recommendations, together with: “Make adjustments to the photographs you use on your listing and see how it impacts your conversion price,” and, “Build a very clear and great onboarding. Shopify Application users usually install many applications, so they do not have time to determine out how your application performs.”

But one of his most important pieces of suggestions is to make absolutely sure your application plan is uniquely suited to fit a incredibly specific merchant problem.

De Sousa explained he did that by engaging with merchants in Facebook communities, in Slack channels Shopify hosts for its partners, and at stay e-commerce gatherings.

“At some stage, you will understand that they want a little something that doesn’t exist, or it does not exist specifically the way they want,” he reported. “You may well uncover, like, two, a few, 4 people today obtaining the very same dilemma, and so that is when you know that there is a thing you can develop.”

Screenshot of shows list of tips for running Shopify apps

De Sousa runs a site that shows guidelines for jogging a Shopify app.


“Following you’ve crafted a very simple variation of the app, keep partaking with the people whose troubles you have been striving to fix with it,” De Sousa explained.

He added that app developers should inquire early users to make ideas for how to boost it and to set them in contact with other individuals who could be intrigued in hoping it.

‘Everyone was helping each other’

De Sousa is one particular of numerous business owners seeking to develop a community close to the procedure of generating third-celebration apps for use by Shopify retailers. Other folks, like Dennis Hegstad and Gil Greenberg, have captivated followers by building their enterprises out in the open and tweeting their takeaways whilst they do it.

That openness is part of what drew De Sousa back to Shopify, he mentioned.

“Everybody was helping each other. Anyone preferred to make a enterprise,” De Sousa said. “That was the initial time I achieved people like this due to the fact generally I was by yourself in my place, carrying out my things, attempting to make funds with it, trying to construct a company and almost everything, but I failed to come across a group that was that engaged, that needed to enable each individual other.”

Having its 3rd-celebration developers energized about making for its system is a critical tactic for Shopify. Numerous situations in the course of its record, the enterprise has referred to its mission as “arming the rebels” versus Amazon’s empire.

And the options are enormous for builders — Shopify has extra than 1.75 million merchants using its system, and the typical merchant uses 6 applications to run their on the internet store, the corporation previously told Insider. The far better applications there are for merchants, the a lot more sales merchants can transform and the better that Shopify does over-all.

A recent thread by De Sousa was even retweeted by Shopify’s cofounder and CEO, Tobi Lütke, before this thirty day period.

“Having your get the job done valued and highlighted by the founder of Shopify,” he claimed, “was an honor.”


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